My name is John Sommers, pro snowboarder/designer and Founder of AWAKEnyc™. Strictly for the cultural connoisseur of music . art . sport . spirit . and high-fashion garments that are more a passion induced art piece than fashion item. AWAKEnyc™ caters to the tastemakers, trendsetters and individuals that look to set an original statement. Conscious lifestyle is key to our aesthetic, without balance our perception is empty and meaningless.